HP IS LAUNCHING A NEW EXECUTIVE STRUCTURE
HP rolled out its new organizational structure on November 1.
With a storied history of innovating and propelling change in its partners’ and customers’ organizations, HP is now undergoing a sweeping change of its own in its leadership, organization, go-to-market strategy, and culture with the appointment of a new CEO, the creation of its first chief commercial officer, and the restructuring of its global framework.
The new commercial organization will move HP from a three-region structure to a set of 10 markets, category teams across Print, Personal Systems and Services, as well as centers of excellence covering global accounts, omnichannel, pricing, channel strategy and sales operations. This commercial organization will be headed by Christoph Schell who will be the first ever Chief Commercial Officer (CCO), as well as member of the Executive Leadership Team of HP, Inc. In this role, Christoph is accountable for all aspects of sales, go-to-market and revenue and margin generation on a global scale.
For the new North America segment that will include the U.S. and Canada, HP is promoting Stephanie Dismore to serve as the managing director. Dismore, currently vice president and general manager of the Americas channel at HP, has spent a total of two decades with the company and has served as an Americas channel vice president since early 2015. Dismore is well respected in the company and industry as a whole.
The moves coincide with HP printing business president Enrique Lores taking the reins as CEO on Nov. 1, as current chief executive Dion Weisler steps down. All of the executive moves are an indication of HP’s commitment to the channel. They made all of these moves to channel readiness.
Meanwhile, HP also announced a successor to Lores as president of the printing business. Tuan Tran, an HP veteran who is currently general manager and global head of office printing solutions, will be moving up to become HP’s president of Imaging, Printing and Solutions as of Nov. 1.
Lores told CRN that the new organizational structure had been in the works for some time now and was planned regardless of the decision by Weisler, who is stepping down as CEO due to a family health matter. “We are embarking on a multiyear transformation… the moves send a signal that HP will continue to be channel-centric going forward.”